When Altruism becomes Profitable

Maybe greed isn't bad and the problem is that we value the wrong things. What if we're greedy for love and the other warm fuzzies. Is servitude the natural behavior of someone greedy for love - or hungry for love, appreciation, validation - recognition, valuation. 

If you love me, it gives me a permission slip to love myself a little bit.

The profitability of altruism is indicative of alignment of moral and economic values.